Strategy Overview

Our Business Models

Two ventures solving real problems: photo delivery for photographers and housing for young professionals.

Key Partners

  • Photography educators
  • Photography associations (Belgium)
  • Complementary software (album design)

Key Activities

  • Platform development
  • User feedback collection
  • Content/SEO marketing
  • Community engagement
  • Infrastructure monitoring

Key Resources

  • Codebase (Tauri + React)
  • Technical co-founder
  • Commercial co-founder
  • Photography network
  • Supabase infrastructure

Value Proposition

  • Simpler, cheaper Pic-Time alternative
  • One-click export from Media Manager
  • Gallery delivery + client portal
  • Filesharing for clients
  • €15/month vs €30+ competitors

Customer Relationships

  • Product-led growth
  • Self-serve onboarding
  • Community-seeded growth
  • Peer recommendations

Channels

  • Media Manager (free desktop app)
  • Photography Facebook groups
  • Word of mouth
  • Educator partnerships
  • Workshop presence
  • Instagram social media marketing
  • TikTok

Customer Segments

  • Belgian wedding photographers
  • Later: NL/DE wedding photographers
  • Event photographers
  • Family photographers
  • Photography influencers

Cost Structure

  • Storage: ~€0.02/GB
  • Supabase: Usage-based
  • Clerk auth: Per MAU
  • Vercel: Traffic-based
  • Domains: ~€50/year

Revenue Streams

  • Free tier: 10GB limit
  • Paid tier: €15/month
  • Target: 10-15% conversion
  • LTV: ~€360 (24 months)
  • CAC target: <€100
Value Prop

Simpler, cheaper Pic-Time alternative

Target

Belgian wedding photographers

Revenue

Free tier: 10GB limit

Key Partners

  • Universities (VUB, ULB, KU Leuven)
  • BetterHelp / OpenUp (mental health)
  • Insurance providers
  • Legal/contract services
  • Moving & furniture companies
  • Sustainability organizations

Key Activities

  • Platform development
  • Customer acquisition (both sides)
  • AI matching algorithm refinement
  • Partnership development
  • Regulatory compliance (Belgian law)

Key Resources

  • Platform (React + Node.js)
  • AI matching algorithm
  • Cloud infrastructure
  • Payment processing (Stripe)
  • Technical co-founder
  • Commercial co-founder

Value Proposition

  • AI-powered compatibility matching
  • Find matches in minutes, not months
  • Verified profiles & background checks
  • Complete solution: contracts, insurance
  • Mental health support integration
  • Emission reduction through cohousing

Customer Relationships

  • Seekers: Self-service + AI matching
  • Landlords Tier 1: Email support
  • Landlords Tier 2: Priority support
  • Landlords Tier 3: Dedicated manager

Channels

  • Social media (Instagram, FB, LinkedIn)
  • University partnerships
  • SEO content marketing
  • Facebook/Reddit groups
  • Google Ads (landlords)
  • Referral program
  • TikTok

Customer Segments

  • Primary: Young professionals 25-35
  • Secondary: Students 18-25
  • Supply: Individual landlords (1-2 props)
  • Supply: Small investors (3-10 props)
  • Supply: Property managers (10+)

Cost Structure

  • Tech/infrastructure
  • Personnel
  • Admin
  • Marketing
  • Mental health services

Revenue Streams

  • Free for seekers
  • Tier 1: Individual landlords
  • Tier 2: Small investors
  • Tier 3: Property managers
  • Break-even: ~105 suppliers
Value Prop

AI-powered compatibility matching

Target

Primary: Young professionals 25-35

Revenue

Free for seekers

Key Metrics Comparison

Target MarketLovos Media SuiteConvivo
Target MarketBelgian wedding photographersYoung professionals 25-35
Business ModelFreemium SaaSTwo-sided marketplace
Price Point€15/monthTiered pricing
Break-even~50 customersBreak-even target
Competitive EdgeDesktop workflow integrationAI matching + sustainability
StatusMVP In DevelopmentMVP In Development
Business Model Canvas | Rofox